Richard Branson Living on the Edge
Richard Branson teaches us a new
lesson every day. His motto is one everyone should live by. Branson famously
titled a book, "Screw
It, Let's Do It." He lives in the moment, trying almost anything.
It seems the more people tell him something is impossible, the more he wants to
accomplish it. When everyone else struggles to shake self-doubt, what is it
that keeps Branson going? He says on his official site, "I also trust my own instinct and ability to do almost anything I
set my mind to". It's about trusting yourself.
Along those
same lines, Branson also remembers another important motto. Richard Branson
told Inc that there's no use crying over
spilled milk. You can try something and it might fail. That is ok as long as
you rebuild, sometimes literally. Either retry the same idea, or try something
else.
Richard
Branson acknowledges things depend on luck. He spoke with Linkedin about the difference luck makes.
Branson has been picked out of the ocean by helicopter 5 times. He believes
extraordinary goals require constant dedicated work, but also searching out
opportunities.
It seems what he calls luck looks more
like resourcefulness. Branson knows how to keep a safety net and social network
available when he needs help. For example, Branson uses his book Losing
My Virginity to explain how he survived in the hot air balloon. He
brought with him an expert who knew the technicalities of flying a balloon. He
made calls when he was in the wrong geographical area. You can't do everything
yourself. We are only human. Greater opportunities are created by allowing
others to help you.
Richard Branson defines success in a
perfect way. Although people need to make a living, life is about more than
money. When talking to Linkedin,
Branson defines success as, "creating something that makes a difference in
people's lives."Cover your costs. But remember your core goal of providing
something that fulfils a need. That is the true definition of marketing.
What else does Richard Branson say
about marketing? He explained this to a conference, and the video was published
on http://www.bluveeta.com/. He believes the best advertising is a fun free
publicity stunt. Richard Branson has dressed up as a bride (as seen in Business Week), and
an air hostess (as reported by News
Corp), and tried pretty much anything. His web site features a blimp here and
reads, "BA can't get it up." Perhaps the trick is to be gutsy and
forget about what anyone else thinks.
ITN kindly supply a short video on Youtube of
Richard Branson's experience as an air hostess. He started by publicly having
his legs shaved, sans trousers. The makeup and hair were styled to perfection.
Now that's confidence.
Branson's philosophy in
inspirational. Live on the edge. Try something new.
20160902meiqing
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